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4 E-Commerce Digital Marketing Strategies For 2022

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It’s the new year, and just like 2020 and 2021, e-commerce will continue to grow along with ways to market and build your audience and customer base. Over this past month, I’ve had the chance to review various client accounts and talk to the teams at Google and Bing, and based on the direction I see most of these accounts headed, I believe that 2022 is going to be the year of feeds, data and attribution. Based on my observations, I’d recommend using these four easy-to-implement strategies to refresh your e-commerce marketing strategies for 2022. If you manage e-commerce digital marketing campaigns, these strategies can save you time and help grow your traffic, sales and your bottom line. Strategy 1: Start speeding up your SEO traffic. Historically, there was often a significant time lag between publishing new content and getting traffic to that content from the search engines. This time lag can be pretty discouraging when you spend hours on product photos and in-depth content. Fortunat